Coffee cupping prep ©2019 Decisive Moment, NCA Convention The role of cupping in specialty coffee By Mario R. Fernández-Alduenda, The Coffee Quality InstituteExcerpted from The Sustainable Cultivation of CoffeeDiscount available for NCA members The popularity of coffee is still growing, but the definition of what makes a ‘good’ cup of […]
Year: 2019
Getting Started in Coffee Branding
It’s more than a logo. To learn more about coffee branding, NCA members can access the on-demand webinar, “Getting Started in Coffee Branding.” By Michael Wilson, Creative Director, Made Visible Studio Branding is not some sort of black magic. Rather, it is a methodic process by which an organization defines […]
3 Highlights From the National Coffee Association USA Convention 2019
Spencer Turer (Coffee Analysts), Julie O’Brien (The Coffee Trust), and Monica Walker (Walker Coffee Trading) enjoying a cupping session led by Blue Donkey Coffee at the NCA 2019 Convention in Atlanta Pt. 1: The Crema the Crop Leaders, experts, and entrepreneurs from across the coffee industry came together for the […]
The Buzz Is Brewing at Blue Donkey Coffee
Blue Donkey will host a specialty coffee cupping session at the 2019 National Coffee Association Convention in Atlanta, March 7-9 Atlanta Coffee Shop is Making Waves with National Coffee Leaders As Atlanta grows, so does the city’s specialty coffee scene – and one of the hometown favorites is about to […]
What the Science Says About Common Coffee and Health Myths
Study after study has found that coffee has a host of potential health benefits. Yet there’s still a lot of confusion among consumers and in the media. Surprisingly, 69% of Americans report that they have not even heard of any studies related to coffee and disease prevention, according to recent NCA […]
What the Research Really Shows on Coffee & Cancer
Coffee may lower the risk of several types of cancer, according to recent studies reviewed by researchers at the American Cancer Society. The following excerpt was originally posted at the American Cancer Society. AICR has named February Cancer Month. Learn more. To learn more about science, coffee, and why the […]
Video: 5 Caffeine Facts Explored
Does coffee make you lose weight? Can it cure a hangover? Does it make you poop? Millions of Americans drink coffee every day, but it remains one of the most misunderstood beverages on the planet. The editors at Thrillist took a look at the facts behind a few widely-held coffee […]
Coffee Clickbait Goes Bananas
New research on coffee and climate change indicates an urgent situation for crops at origin Behind the headlines on the future of coffee, according to science – and how you can get involved. By William (Bill) Murray, NCA CEO & President Connect on LinkedIn Complete with the typical clickbait-style headline, […]